NeedsBrand awareness and an e-commerce solution. The newly acquired beef jerky brand needed to re-engage its audience while increasing its overall visibility.
SolutionWe developed an e-commerce property integrated with the company’s UPS shipping framework that provided a direct-to-consumer solution. A dynamic social strategy and strong brand content was created to engage existing and potential customers.
ResultsIdentified a new stream that increased gross revenue and engagement presence by producing an 8,700% gain on its social media pages.
Marketing strategy included a series of pre-roll ads that were implemented throughout YouTube and other websites. These video marketing efforts helped grow brand awareness while helping provide an increase in sales on Pemmican’s e-commerce website.